I talk a lot about starting a blog as a fantastic way to make money online and escape the corporate lifestyle.
Maybe you’ve already purchased Bluehost web hosting* (if you use my link you get 50% off!).
Now you might be wondering, “what do I write about?”
This blog post will help you with that.
Here are 10 ways to come up with fantastic blog content.
1.Read a lot.
All the great entrepreneurs recommend reading.
Bill Gates, the richest man in the world, reads 50 books a year.
Warren Buffett, the greatest investor of all time, said if he could have one superpower it would be to read more quickly.
Internet marketing extraordinaire Neil Patel says that writing several blog posts a week isn’t hard for him because he reads so much.
Most of us probably know we should read more, but a lot of people don’t know what to read.
That part is actually easy – just read anything that interests you.
Don’t force yourself to read content you aren’t interested in because you think you should or someone else tells you that you should.
Instead, let your passions guide you.
Some people might think this is bad advice, that if you want to become an entrepreneur you need to read a very specific set of books/articles/etc.
But remember that the most likely path to monetary success for YOU is where your passions and aptitudes intersect with a good business idea.
So reading about your passions WILL make you a better entrepreneur because it will help you find that intersection.
2. Exercise your idea muscle.
James Altucher, a successful entrepreneur, investor, blogger, and podcaster recommends writing down 10 ideas every day.
They don’t need to have any relation to your blog.
In fact, they don’t need to have anything to do with anything!
They could be movie ideas, inventions, articles ideas, jokes, recipes, things you would never consider doing – literally anything.
What’s the point of this exercise?
So you can develop your brain as an idea muscle.
Your brain is an amazing thing that you can train to do unbelievably awesome things (like memorize the order of a deck of cards in under a minute).
If you exercise your idea muscle, you will get better and better at coming up with ideas.
In the idea economy, this skill is invaluable and it’s not difficult to cultivate.
It simply requires consistency and an open mind.
An open mind will allow you to come up with ideas, and consistency will make you better at coming up with good ideas.
You see, we’re often so judgmental of ourselves and our ideas that we’re afraid to even write them down.
But this isn’t conducive to brainstorming and actually inhibits creative problem-solving.
When you exercise your idea muscle, you are allowing yourself to come up with horrible ideas.
But this is a good thing, because as you come up with hundreds and thousands of bad ideas, you will inevitably find a handful of good ones to pursue.
Remember, you just have to execute one good idea to radically improve your life forever.
3. Find 10x content opportunities.
What do SEO marketer Brian Dean, Google co-founder Larry Page, and Paypal co-founder Peter Thiel have in common?
They all recommend creating content/products/solutions that are 10x better than the competition.
This can also be a handy tool for coming up with blog posts.
Here’s how you could apply this.
- Pick a blog you like.
- Put the URL into buzzsumo.com.
- Run Buzzsumo to see which articles are most shared from that URL on social media, then create content that’s 10x better than the most shared result!
Your content could be 10x longer, have 10x as many helpful graphics, or 10x the number of sources.
Or, whenever you find a low-quality article on a topic you’d love to write about, simply 10x that one!
4. Learn the history of your field.
Every niche has a history.
Even if you want to mine asteroids, travel to deep space, or do something that’s so revolutionary it seems it has no history, usually there is a rich history at the core of that goal.
There is a rich history of explorers pushing the boundaries of the known world and traveling to new frontiers.
These history probably share a lot of similarities to venturing to the final frontier of space.
And if you want to write about your field’s history, odds are there are many others who’d like to read about it as well!
Think about the volumes of books that have been written on the history of Silicon Valley, or how a certain music genre was started.
The fact that there’s so much material out there shows that people simply love history.
So get educated on the history of your niche and create epic content about it.
5. Find out the answers to your questions.
I have a ton of questions about health.
Here’s an example of one:
Is insulin resistance the only cause of obesity, or are there metabolically healthy obese people?
This might be the most boring, uninteresting question you’ve heard all day (or month) but I’d love to read a great piece of content that answers it.
Getting to the bottom of that question would make a great blog post because if I’m curious about this, other people probably are as well.
But you can verify exactly how many other people are asking your question by putting it into a keyword research tool that shows how many times it’s been searched in Google.
For instance, you could use kwfinder.com to search, “how to get abs.”
According to my search just now, 40,500 people search that phrase in Google every month!
So answering this question could make for a highly-trafficked blog post!
In short, answers to your questions are great blog posts just waiting to be written!
6. Ask other people questions and have good relationships.
It’s amazing how different people can be.
Nearly every time I try to explain myself to someone, there’s a part of that explanation that was clear to me but unclear to the other party.
This is a clear portrayal of how everyone thinks differently.
What’s clear to one person is a foreign language to another, and what fascinates one is boring minutia to another.
When we talk to people and tease out these different viewpoints, we discover our strengths and weaknesses, as well as questions we would never have thought to ask.
These questions can lead to blog posts, and discovering our strengths and weaknesses can sharpen our entrepreneurial focus.
7. Solve someone’s problem.
If you don’t know what to write about, solving someone’s problem is a great place to start.
The world really values problem-solvers. Just take a look at the top 10 highest paying degrees.
Almost every single one of them is related to engineering!
And “engineer” is just code for “problem solver.”
If you consistently solve people’s problems on your blog, you will stack the odds of business success in your favor.
8. Perform personal experiments.
People LOVE posts about personal experiments.
Because personal experiments are authentic and transparent.
These qualities are extremely valuable in the idea economy.
Here are a few wildly popular examples of this type of post:
- How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)
- How Spending $162,301.42 on Clothes Made Me $692,500
- I went 21 days without complaining and it changed my life
Don’t you want to read those articles?
You can use anything you’ve been wanting to do or try as an excuse to write a blog post.
In fact, this a great mental trick to use to help you follow through on your aspirations.
Just tell yourself you need to try it so that you can write a blog post about it.
9. Review products and services.
The entire affiliate marketing industry is dedicated to reviewing products and services.
The way it works is simple.
You recommend a product or service, then link to it with a unique link made just for you.
Any time someone follows your link and makes a purchase, you receive a commission on that purchase.
For instance, I recommend Bluehost web hosting* because it’s affordable, simple to use, and it’s what I use to host this blog!
When you click our link and make a purchase, not only do you receive 50% off the standard price, but I also make a commission on the sale.
This industry exists because people REALLY want to get honest feedback on things they’re thinking about buying.
This is why there is a budding Amazon reviewer community, where you can even review someone’s review!
So if you’re struggling to find something to write about, consider all the products you use and would recommend.
This information is really valuable to potential buyers.
Marques Brownlee has turned this into a career with a YouTube channel where he reviews all kinds of tech products.
He has a following larger than Kanye West, Marvel, and Disney.
Countless other bloggers and internet reviewers have made a fortune reviewing products.
10. Visit new places.
A great way to stimulate creativity is to travel to new places.
When you travel, you are exposed to new sights, sounds, and ideas.
These can form the basis for new questions, interests, and relationships, all of which can turn into new blog posts to write.
Remember, you don’t need to travel to a foreign country to receive these benefits.
In fact, you could just take a new route to work, get lost in your city, or adventure to a part of town you rarely visit.
Studies confirm that travel creates a more plastic, creative brain. (source)
I hope this list gives you many avenues to explore for blogging inspiration.
How else do you come up with article ideas and blog content?
I’d love to hear about them in the comments!