Did you know that I’ve wanted to blog since 2012, but didn’t truly start until 2017?
This is a list of some of the lies I told myself that stopped me from blogging for 5 years.
I hope you take them to heart, remember they are FALSE, and start your blogging journey today.
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Without further ado, here are 10 sneaky lies that keep you from starting a successful blog.
1. No one cares what I have to say.
This is 100% false.
How can I be so sure?
Because I care about what you have to say.
In fact, if you contact us with a link to a blog post you’ve written, I will gladly read it and offer any constructive criticism I think might help.
More importantly, I think if you’re passionate about your subject and authentic in your communication, there’s always someone who will benefit from it and care immensely about what you have to say.
2. I’ll run out of things to say.
I understand why you might feel this way, because I sometimes feel this too.
But as long as you choose a subject you’re deeply passionate about, I think that this fear is unwarranted.
On a higher level, it’s important to weed out the scarcity mentality in your life.
I’ve written about the scarcity mentality and its dangers before.
The best way to avoid this toxic mindset is to cultivate its opposite: the abundance mentality.
Stephen Covey describes this mindset in his book the 7 Habits of Highly Effective People:
“The Abundance Mentality flows out of a deep inner sense of personal worth and security. It is the paradigm that there is plenty out there and enough to spare for everybody. It results in sharing of prestige, of recognition, of profits, of decision making. It opens possibilities, options, alternatives, and creativity.”
After that description, who wouldn’t want to have the abundance mentality?
Here are a few practical ways to root out the scarcity mindset from your life:
- Practice gratitude. There are always things to be thankful for.
- Stop complaining (both mentality and audibly).
- Reduce your exposure to people and media that encourage the scarcity mindset (don’t watch the news).
- Quit competing with others or trying to “keep up with Joneses.”
These are long-term practices to help you cultivate an abundance mentality.
In the meantime, you can check out my handy guide on how to come up with blog content.
3. I’ll lose my friends and family based on my points of view.
This may not necessarily be a lie.
But it’s a lie that this should stop you from blogging or baring your soul on the internet.
When you express your true self on the web, you will attract true fans – people who love you for who you are, not who you pretend to be.
It’s these true fans that end up buying what you’re selling because they want you to succeed, value what you have to say, and want you to keep saying it.
True fans may or may not be your biological family or your present friend group.
If they aren’t, that’s OK.
I don’t think my family is the target audience of this blog.
I don’t think they really care about entrepreneurship, web marketing, and making income online like I do.
But I still love them and they still love me.
4. I’ll lose respect.
This also might not actually be a lie, but it definitely shouldn’t stop you from blogging.
Imagine yourself at a dinner party where people are sharing their careers in conversation.
One person says he’s a portfolio manager at a hedge fund, one person says he’s a lawyer, another says he’s a doctor, and you say you’re a blogger.
Who do you think the group respects least?
You may lose respect among people who don’t live and breathe the idea economy because blogging is relatively new and most don’t yet understand how it works.
But if you lose respect for pursuing your passions and expressing your true self, did you ever really have their respect in the first place?
5. I can’t make any money.
Again, watch out for this manifestation of the scarcity mentality.
Money is a proxy for value, and there’s an unlimited amount of value to add, which means there’s an unlimited amount of money to make.
So you can make a lot of money blogging as long as you add a lot of value to your readers.
Here are three (of many) examples of professional bloggers making a lot of money:
- Gina Horkey, made $20,492 in December 2016
- Holly Johnson, made $25,934 in September 2016
- Melyssa Griffin, made $140,779 in November 2016
6. I won’t be as fulfilled as I would in my corporate job.
You might be tempted to think this if corporate life is all you know.
But I’ve written about some of the dangers of corporatism here.
Nevertheless, if you’re thinking this, then you probably have a better-than-average corporate job.
Even so, consider the flexibility that pro bloggers experience.
They might work fewer hours than those in corporate positions or they might work more, but generally they can decide exactly when and how to work those hours.
They might choose to work for 15 hours one day and choose not to work at all the next.
This is how Mike Geary, creator of the fitness product “The Truth about Abs” describes his schedule:
“Some days I’ll feel like I’m “in the zone” and just work all day long, maybe 10-12 hours or more. Other days, I might only work two hours and enjoy the rest of the time doing fun outdoorsy stuff, going to a nice dinner, or golfing with friends.” (reference)
Pro bloggers and internet entrepreneurs have the freedom of a flexible schedule, and with that freedom comes the ability to prioritize time with the people you care about the most.
If relationships are the most important thing in life, and blogging allows you to prioritize those relationships, better than your corporate job, isn’t blogging or otherwise monetizing your passions and aptitudes a wiser career choice?
7. I’ll be too lonely.
When I started my first job out of college at the sock subscription company Foot Cardigan, I sat in a room all alone, working on social media content away from the other 3 people in the office.
Even as an introvert, I got lonely sometimes.
It’s true that as a blogger, you’ll be doing a lot of work alone.
But if you look at it from a broader perspective, blogging actually gives you more opportunities to connect with people than at a regular job.
This is because it gives you freedom to create your own schedule.
If you get lonely, simply stop working for a few hours and grab a meal with a friend.
8. I’m not tech savvy enough.
You don’t need to know how to code or be tech savvy to create a thriving blog.
In fact, I think it’s better not to do any custom coding for your website when you’re just beginning because it can be an unnecessary step on the path to validation.
Starting a WordPress blog requires no technical expertise.
But if you want an even simpler path, you can publish blog posts on a site like medium.com.
Eventually, I think you should switch over to your own site. But if blogging on Medium helps you get started, then I’m all for it!
9. There isn’t room in the market for another blog about my passion.
Being afraid of competition is a sure sign of the scarcity mindset.
But I understand.
I struggle with this fear too!
The reality is that no one has your exact point of view, set of experiences, or knowledge.
If you incorporate your unique, personal viewpoint into your blog posts and really hustle to add value to your audience, I believe your brand will be completely original because it will be totally you and there is only one you in the world.
Authentic self-expression is what matters when defining your personal brand, not whether your subject matter has been covered before.
But to solidify this reality, imagine if this lie were true.
At some point, the world would stop producing content on anything because there wouldn’t be room in the market for any more content about it.
Imagine no more books about money, no more articles about fitness, no more talking-heads on TV discussing politics.
Obviously, this will NEVER happen!
The world will never stop producing content about money or any other subject because there will always be demand for more truth, more value, more authenticity, more art.
10. Blogging is dead.
For curiosity’s sake, I searched “Is blogging dead?” on kwfinder.com to find that ~550 people ask Google that question every month.
Some people say blogging is dead.
But I don’t think so.
In fact, I think there’s never been a better time to start blogging!
There has never been greater demand for high-quality web content and it’s only going to grow.
How do I know?
Because 3-5 billion new consumers are coming online in the next few years.
Remember that blogging is short for “web logging” which really just means logging any kind of content on the internet.
This could be in the form of videos, tweets, articles, virtual reality – anything!
Blogging as we know it today will change.
We can be sure of it.
But adding value to others will never die or cease to be profitable.
We tell ourselves all sorts of lies that get in the way of our dreams.
Sometimes, we just need someone to snap us out of it and speak truth!
I hope I did that for you in this post.
What other lies do you struggle with when it comes to blogging or following through on your dreams?
I’d love to hear about them in the comments!