- 1. Every day blogs that “aren’t unique” in “already saturated” niches become successful.
- 2.Obtaining blog readers (and revenue) is not a zero-sum game.
- 3. There is a lot of content out there – but not a lot of good content out there.
- 4. No one has your unique background and insight.
- 5. Blogging teaches you a lot.
- 6. Having a voice and making it known through blogging can help others.
If you’ve thought about starting a blog in the past, quit procrastinating.
Just start a blog* today.
It could be the most lucrative decision you ever make.
But maybe you’re worried you won’t have anything to say.
(I’ve written about how to solve this problem here.)
Or maybe you’re concerned that dozens of better, more qualified writers have already blogged about what you want to blog about.
This is almost certainly true.
It’s unlikely you are the best or most-qualified to write about whatever it is you want to write about.
But that doesn’t mean you shouldn’t blog about it!
Here are 6 reasons why you should start a blog!
(even if you think your niche is already saturated with better, more-qualified bloggers)
Even if you think your blog won’t be unique – at all!
1. Every day blogs that “aren’t unique” in “already saturated” niches become successful.
I remember when I first came across Pat Flynn, the creator of Smart Passive Income.
At the time, the majority of his 6-figure monthly income came from recommending bluehost webhosting.
I thought to myself:
“Wow! I wish I had come up with the idea of recommending bluehost web hosting!
But now, that Pat is taking advantage of it, that opportunity is gone.”
I was totally wrong.
Countless bloggers in similar niches recommend bluehost web-hosting and earn a living from their affiliate recommendation.
- Pat Flynn with Smart Passive Income
- Michelle Schroeder-Gardner with Making Sense of Cents
- Marie Groner with The Busy Budgeter
Even though these bloggers are in similar niches recommending the exact same product, they’re still seriously successful!
Imagine if Marie Groner with the Busy Budgeter decided she wasn’t going to start a blog because Michelle Schroeder-Gardner had already saturated the personal finance niche.
Marie would be missing out on 6 figures of annual income!
How is it possible that all these bloggers are making a living in a similar niche recommending the exact same products?
Check out the next point to find out!
2.Obtaining blog readers (and revenue) is not a zero-sum game.
The truth is:
The above list of successful bloggers in the same niche recommending the same products is evidence that blogging is NOT a zero-sum game.
But how does this work?
How do all these bloggers succeed in the same niche recommending (some of) the same product(s)?
According to research done by Salesforce, a potential customer needs to interact with a brand 6-8 times before becoming a viable sales lead. (source)
I can attest to this fact observing my own interactions with brands.
I’ll discover a blogger and read at least 8 blog posts before I remotely consider purchasing anything from them.
What I’ve actually noticed is that I’ll often interact with several brands in the same niche before buying from one of them.
In other words, I might read blog posts from 8+ different sources (all recommending the same product) before I buy from one of them.
But if there weren’t 8 different sources of content in the same niche, I might never make a purchase.
someone might read a few of Schroeder-Gardner’s posts about blogging and consider starting a blog.
Then they might read a few of Marie Groner’s posts and become convinced that they should start a blog.
And then finally they come across a Pat Flynn article, remember their resolve, and make the purchase using Flynn’s affiliate link.
Sure, Flynn gets the commission from the affiliate link even though other bloggers were critical in helping this person make the purchase.
But the cycle also (clearly) happens in reverse.
A reader might start on Flynn’s blog, go to Groner’s, and finally make the purchase on Schroeder-Gardners’.
How do I know?
The success of these bloggers all in the same niche reflects this reality.
I’ve also personally noticed this phenomenon in my own online purchase habits.
And I bet you will notice it in your purchasing habits too if you observe them closely.
3. There is a lot of content out there – but not a lot of good content out there.
The volume of content published on the web every day is absolutely stunning.
YouTubers upload 300 hours of video to YouTube every minute. (source)
Between 2 and 3 million blog posts are published every day. (source)
And Hollywood churns out 600 movies every year in the US alone! (source)
In other words:
People are creating an unbelievable amount of digital content.
So why can we still not find anything good on TV?
Why aren’t we flooded with amazing blog posts in our inbox?
Why aren’t we going to the movies every night?
Because the vast majority of this content is low-quality junk!
I look forward to the day when there’s just not enough time to consume the swaths of good content online.
But I haven’t experienced that.
And most people I know haven’t either.
So instead of feeling intimidated by the volume of content published online, consider it an amazing opportunity.
It’s an opportunity to meet this incredible demand with high-quality content you make yourself.
4. No one has your unique background and insight.
“But what if my content isn’t unique!”
If your content isn’t unique at all then you’re probably plagiarizing 😉
Your content’s success doesn’t hinge on its uniqueness, but on the uniqueness of your story.
Here are 3 money-saving posts from 3 different successful bloggers all saying roughly the same thing:
All these bloggers are successful!
Yet none of their content is unique!
How is this possible?
It’s because they’ve put their heart and soul into their content.
They’ve told their story through their content and this story has resonated with their audience.
So each of these money-saving tip articles aren’t simply money-saving tip articles.
They’re another chapter in the narrative of these people’s lives that has moved their audiences and compelled them to take action (make a purchase).
As long as you put your heart and soul into your work and tell your story through it, you too can create this personal narrative (brand).
And it’s this personal brand that will compel your audience to buy what you’re selling.
5. Blogging teaches you a lot.
There are so many reasons to start a blog.
And this post lists just a few of them.
But even if you think your content won’t be unique, you will still learn a lot through blogging.
Even if you never make a dime from your blog, the act of blogging will be one of your greatest teachers.
Starting a blog will help teach you what resonates with an audience.
Writing blog posts will force you to evaluate your thinking and research your opinions.
Attracting an audience will teach you human psychology as you discover the ins and outs of why people read and share content.
Kim George at YourChicGeek talks about how blogging has taught her that results matter above all else! (source)
She also mentions how blogging has taught her about business, income diversification, building a brand, and so much more.
If you want to fast-track your learning, starting a blog is wonderful way to do it.
6. Having a voice and making it known through blogging can help others.
Let’s say you never make any money from your blog.
But your content really helps one person.
Is all the effort of starting a blog worth helping just one person?
Only you can answer that question.
But I decided that it was worth it for me.
And that’s why I continue blogging even when I have essentially no audience.
I’ve already been contacted by a handful of people saying that my blog/e-books really helped them.
And to me, this was worth all the sweat of working on this blog at night after my day-job.
Consistent blogging is hard work!
And starting a financially successful bog is even harder!
But don’t let a lack of uniqueness or expertise stop you from blogging.
Don’t believe the lie that your niche is already saturated or that your niche doesn’t need your voice in it.
Instead, start blogging today* and keep at it day after day.
And once you start your blog, put it in the comments!
I’d love to check it out.